Are you trying to amp up your LinkedIn game in 2024 and looking for the most effective LinkedIn Post type? Well, this will help.
The team from Socialinsider has published its latest study into LinkedIn posting best practices, based on analysis of SocialInsider users that post to the professional social network.
First off, the data shows that multi-image posts generate the most engagement, on average, in the app.
Multi-image posts were carousel posts till December last year, when LinkedIn eliminated native carousels as an organic posting option.
The study also shows that video posts generate the most shares in the app.
Overall, LinkedIn engagement is rising, but brands are also posting to the platform more often than they used to.
You can check the complete report on effective LinkedIn Post Types here.
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