Est. read time – 2 mins (120 sec)
There’s this pretty awesome news for movie buffs, specially, binge watchers out there!
Netflix has recently come up with this amazing plan, wherein, it’s offering a 48 hour (2 days) free streaming event called StreamFest in India. The event will be launched in December 2020.
The reports have been confirmed by COO Greg Peters during the company’s Q3 2020 earnings call. (Source – Protocol)
“We think that giving everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have,” Peters said. “Really creating an event, and hopefully get a bunch of those folks to sign up.”
This report also states that a recent version of the Android Netflix app has mentioned a promotional event called StreamFest scheduled for December 4, 2020.
Currently, Netflix is looking to test the free streaming offer in India, in the initial phase, and then later might bring it to other countries in the upcoming months. “We’re always looking at different marketing promotions to attract new members and give them a great Netflix experience,” confirmed Netflix spokesperson about the plans for StreamFest.
OTT platforms like Netflix have indeed gained a lot of subscribers during the lockdown as executives attributed much of that to the company’s outsized growth during the early months of COVID, and said that Netflix already had added more subscribers during the first nine months of 2020 than during all of 2019.
The pandemic also affected Netflix’s production schedule, but co-CEO Ted Sarandos said that the company was on schedule to finish 150 productions by the end of the year. “We’re back to near-steady state in physical production,” Sarandos said. “Materially, we’re back in business.”
So, for all movie lovers – it’s time more popcorn!