Meta is testing a new ‘Add Topics’ option while uploading Instagram Reels. Soon, you will able to add topics to their Reels uploads, in order to better categorise the clips.
As you can see in the screenshot below, the new ‘Topics’ option aims to help you reach other users ‘who share your interests’.
In the words of Instagram chief, Adam Mosseri –
That could provide another way for Instagram to showcase your content to a more engaged, interested audience, which could help to boost your Reels performance, and help you connect with more people who are interested in your brand/content.
It could also help Instagram refine its Reels recommendation systems, which is a key focus for the app at present.
Instagram, of course, really wants you to watch more Reels, which is why you’re constantly seeing Reels inserted into every element of the app.
Please note that ADD TOPICS Option While Uploading Instagram Reels is under testing.
We will keep you updated.
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