Meta has recently added some new analytics for Instagram Reels, which are designed to help Reels creators tap into the latest trends and shifts, in order to maximise viewer engagement, and build community around their content.
First off, Instagram’s added a new discovery element, which will enable creators to find the latest trending audio and hashtags within Reels specifically.
In the words of Instagram –
“Creators are always looking to discover fresh content ideas, so now we’re adding a dedicated destination for you to be inspired by the latest trends. You’ll be able to see the top trending songs and hashtags on Reels, see how many times the audio has been used, tap in to use it, or save the audio for yourself.”
Instagram’s also merging its creative tools into the video composer screen, which will make it easier to create more standout Reels clips. The new Reels editing flow will incorporate video, stickers, text, and audio track editing, all on one screen.
Instagram will also now provide insights into total and average watch time for Reels, giving you more data for your planning.
Instagram’s also adding new notifications which alert you when someone follows your account based on your Reels content specifically.
Summary –
You can read the complete report on New Analytics For Instagram Reels here.
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