There are some new creator tools on Snapchat, along with some additional analytics elements to help creators improve their in-app performance.
First off, Snapchat’s adding an option that will enable you to create videos from your Memories, essentially building a highlight reel clip of your favorite Snap moments. Have a look at the image below, you’ll now be able to create a video from a selection of your Memories clips, with a dedicated soundtrack for your newly created video.
Snapchat’s also rolling out a new video editing UI, with a timeline-aligned format, which will make it easier to manage your video projects in the app. The updated video editor is more like the display in CapCut or Edits, with multiple tracks for your project, enabling more granular editing and customization.
In the words of Snapchat –
Snap’s updates metrics include:
- Returning Viewers – the number of viewers who watched a creator’s public content for at least 12 days over the last month. Repeat viewership reflects real connection and interest. Creators can share this metric with brands to demonstrate audience loyalty.
- Top Content – a creator’s most watched Spotlight posts and Public Stories by total views over the last 28 days.
- Total View Time – a creator’s total view time across Spotlight posts, Public Stories, and Profile Stories.
- Views by Traffic Sources – creators can see Content and Profile views based on the source of the view, including Discover For You, Following, Spotlight, Search, Chat, and Profile.
- Spotlight Average View Time – the average amount of time Snapchatters spend watching a creator’s Spotlight posts.
- Spotlight Average View Rate – the average percent of a creator’s Spotlight posts that Snapchatters completed watching.
You can read the complete article on creator tools on Snapchat here.
New Creator Tools On Snapchat New Creator Tools On Snapchat New Creator Tools On Snapchat
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