Google is rolling out new display ad options for Google ads to help businesses maximize their sales potential in the holiday push, including small business tags to improve discovery, new AI creation tools for product images, and additional Knowledge Panel info.
First off, on small business tags. Google will now enable SMBs to indicate that they’re a small business within Merchant Center, which will then see them tagged as such when their listings are shown in Google Search and Maps.
As you can see in this example, SMBs will have a tag that indicates that they are, in fact, a small businesses, which could help to drive more attention their way.
Google will automatically add the small business attribute to some listings, based on factors “like how many products they offer, the number of locations they have or how much web traffic they get”. It’s also partnering with Etsy to include eligible sellers.
Google’s making its AI Product Studio tools more widely available, which will provide new ways to generate product images using generative AI tools.
Finally, Google’s also updating its Knowledge Panel listings to include more info about retailers, including current deals, shipping and return policies, customer service information and ratings and reviews.
You can read more about new display ad options for Google Ads here.
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