The search giant has announced new Google search updates, which will look to highlight more valuable results, created for humans, as opposed to web pages that have been designed purely with SERP ranking in mind.
As explained by Google –
The update, as Google says, is aimed at low quality sites that have been constructed purely to game the algorithm, by including specific keyword matches and data notes that align with key Google search trends.
In other words, if you’re creating shallow content based purely on keyword matching, in order to rank in Search, you may soon see a dip in your SERP rankings.
Complete article on New Google Search Updates can be read here.
The bottom line is focus on QUALITY, rather than QUANTITY.
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