There’s this awesome new Guide On Influencer Marketing By LinkedIn, on how B2B brands can utilize creator partnerships and how influencer marketing in B2B differs from the B2C space.
Let’s have a look at the broad parameters that the guide covers –
First off, the report looks at the variance in approach for B2B influencer marketing, and what B2B buyers use social media for.
“B2B buyers don’t just consume creator content casually or passively. They integrate it purposefully into their buying process, leaning on it as a trusted form of endorsement at every important stage of discovery and decision-making.”
inkedIn provides a range of stats, based on a survey conducted by GWI, as to what B2B buyers are seeking from influencer content.
There are also notes on preferred content formats:
In addition to this, LinkedIn also provides pointers on how to create effective Thought Leader Ads:
LinkedIn’s also shared an overview of some of the people whom LinkedIn considers top professional voices in the app:
You can check the New Guide On Influencer Marketing By LinkedIn here.
New Guide On Influencer Marketing By LinkedIn New Guide On Influencer Marketing By LinkedIn New Guide On Influencer Marketing By LinkedIn
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