There’s some good news for TikTok users which have been shared in new insights for TikTok 2023. TikTok has added a new element to its Creative Center which highlights how popular specific products are in the app, based on the amount of ads posted that feature the item, along with impressions, view-through rate, comments, likes – basically every data point you could need to dig into the performance of each.
Have a look the screenshot below –
‘Top Products’ is a new section in the Creative Center, along with top trends, songs, best-performing ads, etc.
You can filter the Top Products listing by region and product category, while you can also look at the last day, 7 days, or 30 days of data.
Tap on the ‘Details’ element at the far right of the listing and you’re taken to a more in-depth overview of that specific product, which includes CTR, CPA, impressions chart, and more.
Once you switch over to the ‘Audience insights’ element, you can see an age bracket breakdown of who’s engaging with these ads, along with related interests, providing key data for your analysis and planning efforts.
The complete article on New Insights for TikTok 2023 can be viewed here.
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