Youtube added a Multi Language Audio (MLA) feature last month, giving creators the capacity to add multiple audio tracks in different languages to their videos.
The new MULTI LANGUAGE AUDIO performance metrics are available in the ‘Audio Track Report’ in Creator Studio.
As you can see below, the new data points break down viewership by language and geography, helping you understand how your use of MLA is driving more engagement (or not).
Over on Shorts, YouTube has added the capacity to share links to audio pivot pages within Shorts, which will help creators highlight specific audio tracks.
Audio pivot pages are the in-Shorts highlight pages that display other Shorts clips that have used the same audio.
In the words of YouTube –
“If you’re an artist, these links provide an easy promotional lever, or if you’re a creator, a quick way to view and share content created to a sound. Links can be shared by tapping the three dots on the pivot page and then share.”
A nice and unique option for creators!
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