Instagram’s updating it’s policies on Affiliate Marketing on Instagram, while it’s also renaming its Branded Content Ads to Partnership Ads instead, in order to better communicate its evolving approach on UGC (User Generated Content)
Have a look at the image below, With the new name change, Instagram will also now enable brands to promote more types of user content in the app, not just the posts that use the Paid Partnership label.
In the words of Instagram –
“Advertisers can now boost more types of organic Instagram content as partnership ads, including branded content with the paid partnership label, Instagram Collab posts, @mentions, people tags, product tags, and other content without the paid partnership label.”
What is branded content?
In addition to this, there’s also account-level permissions, which enable brands to create Partnership Ads from a creator’s handle without a pre-existing post. That’s a more defined partnership, likely established through a broader agreement with the creator.
According to Instagram –
“Campaigns that combine partnership ads with business-as-usual (BAU) ads drove 53% higher click-through rates, 19% lower cost per actions, and 99% probability to outperform BAU ads alone.”
You can read more about New Policies For Affiliate Marketing On Instagram, here.
New Policies For Affiliate Marketing On Instagram New Policies For Affiliate Marketing On Instagram
How did you find this article, please leave your comments below. Your comments inspire us to curate better content day-by-day. Also, if you want to learn more about Digital Marketing and the services, that we offer, please do visit our website, made with a lot of love and research in the realm of Digital Marketing.
If you like our content, please follow us on Instagram.
Lights.Camera.Social is a full fledged Digital Creative Agency offering the following services –
- Social Media Marketing
- Search Engine Optimisation
- Email Marketing
- SMS Marketing
- Website design and development
- Branding
- Pay Per Click Advertising
- Digital Strategy
- Content curation & Marketing
For more details, please email us at hi@lightscamerasocial.com