The much awaited updated for marketers is finally here – Now you can boost Instagram reels, via a new ‘Boost’ promotion option built into the format.
In the words of Instagram –
“Reels is our fastest-growing format and an important part of Instagram, as more people watch Reels to be entertained, go deeper with their interests or discover new businesses. Today, we’re announcing that businesses can now boost their reels to turn them into ads for the opportunity to reach new audiences and drive more engagement.”
How to Boost Instagram Reels?
You can boost Instagram reels by finding the reel in your grid in profile and tapping Boost Post. After running your ad, remember to check your Insights to learn which ads brought in the most engagement.
Instagram says that Boosted Reels will be eligible to appear in feed, Stories, the Reels tab and the Explore page to help new customers find your brand.
To be eligible for boosting, your Reels clips must be less than 60 seconds and have a 9:16 aspect ratio, “which means they’re filmed vertically and have a full-screen format”. Reels that use third-party IP – such as copyrighted music, GIFs, interactive stickers or camera filters – are not eligible for boosting.
Meanwhile, Reels that have been posted to Facebook are not eligible for boost.
The fact that Reels already had a wide reach raises a few eyebrows. Is this another tactic for Meta to reduce the reach for reels, and make the consumer spend more money on advertising?
Well, what ever be the case, time will unfold. Till then, you can boost Instagram reels!
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