A overly thought and much awaited update – Now You Can Exclusively Target Your Followers On Instagram, gives a lot of reasons for Social Media Managers and Marketing Agencies to cheer about just before the holiday season.
Have a look at the image below, shared by media buyer Corey Henke, now, you can target your ads to people who follow your IG account within your campaign setup, giving you a whole new audience to consider in your promotional process.
‘Exclusively Target Your Followers On Instagram’ sounds like an extended version of something which was available for sometime. However, it’s a bit different.
As noted by Meta ads expert Jon Loomer, up till now, you’ve been able to create a custom audience of your Facebook followers, but not your Instagram audience. That’s made it virtually impossible to focus on your IG followers specifically – which is generally, for most brands, much different to their Facebook following.
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