Instagram, new feature that was in testing phase for a while has been rolled out. Now, you can hide Instagram Like counts. A similar feature has been launched on FB.

How to Hide Instagram Like Counts?

To hide like counts on all posts go to Settings > Advanced Settings > Hide Like and View Counts.

Users can hide like counts on individual pieces of content from the post composer screen. Like counts can also be hidden after publishing by tapping on the amount of likes and selecting “Hide Like Count.”

It’s important to note here that users will always have access to their own like and view counts even when they’re hidden from other people.

You can hide Instagram like counts and this feature will be rolled out to Facebook in the coming weeks.

How to hide likes on FB?

Why this feature?

As quoted by Instagram –

“We tested hiding like counts to see if it might depressurize people’s experience on Instagram. What we heard from people and experts was that not seeing like counts was beneficial for some and annoying to others, particularly because people use like counts to get a sense of what’s trending or popular, so we’re giving you the choice.”

‘Depressurizing’ the experience is a term that the platform has used repeatedly in describing this experiment, with the idea being that if you take away public like counts, you can reduce some of the performance pressure of the platform, and the competitive nature of Instagram engagement.

What do you think of this new feature? Please share your comments below.

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