Pinterest is building up! The latest. data from it’s Q4, 2022 report shows that Pinterest active users have reached 450 Million!
First off, on users, Pinterest added five million more active users – most of them coming from Europe – within the final measurement period of last year.
Pinterest’s big winner has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display.
The emphasis on this format has helped boost the platform’s appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year.
“Gen Z sessions grew much faster year over year than sessions from older demographics, while nearly half of all new videos pinned in Q4 were from Gen Z users.”
On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4.
As you can see in this chart, Pinterest’s revenue is climbing steadily, though its revenue splits remain concerning:
We have shared only a few insights from the Pinterest Q4 earning report.
Check complete report about Pinterest Active Users here.
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