Pinterest Ban On False Climate Change Pins

Climate Change

Pinterest is taking a major step, and being the first social media platform to ban misleading climate change information completely on its platform.

As tweeted by Pinterest Business on Twitter –

Climate change ban tweet
Climate Change Misleading information ban on Pinterest inspiring a better and informed future

In the words of Pinterest regarding misleading climate change ban –

“Ensuring that Pinners find ideas from trusted sources no matter what type of inspiration they are looking to discover on the platform is important to Pinterest. That’s why today, Pinterest is rolling out a new climate misinformation policy to keep false and misleading claims around climate change off the platform. Our new policy makes Pinterest the only major digital platform to have clearly defined guidelines against false or misleading information on climate, including conspiracy theories, across content and ads.”

Pinterest Combating Climate Change MisInformation covers –

  • Content that denies the existence or impacts of climate change, the human influence on climate change, or that climate change is backed by scientific consensus. 
  • False or misleading content about climate that contradict well-established scientific consensus.
  • Content that misrepresents scientific data, including by omission or cherry-picking, in order to erode trust in climate science and experts.
  • Harmful false or misleading content about public safety emergencies including natural disasters and extreme weather events.

What about if a person unwittingly shares something that raises questions about the underlying science – that could be disinformation, or it could form a part of the broader debate. Which side you fall on comes down to who you’re getting your info from.

In Pinterest’s case, this fact-checking will be conducted in partnership with the Climate Disinformation Coalition and the Conscious Advertising Network, which will both play a role in developing its policies to address harmful claims.

Following are the major policies Pinterest has implemented since the last half decade –

Positivity starts with a policy

Complete Pinterest press release on Climate Change can be read here.


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