Pinterest has announced a new slate of programming for Pride Month, including dedicated live streams, shopping spotlights, and a new partnership with RuPaul’s Drag Race winner Sasha Colby.
In the words of Pinterest –
“Throughout Pride Month, Pinterest will be highlighting several LGBTQIA+ creators on Today’s inspiration. People can discover ideas for self-expression, wellness, LGBTQIA+ travel destinations and more. Pinners will discover products from LGBTQIA+ brands within Shopping Spotlights on Pinterest in the US, Canada, the UK, Australia, Germany, France, Brazil, Mexico, Spain and Italy.”
Pinterest says that user interest in gender expression and queer fashion and beauty is on the rise, with searches for terms like ’understanding gender’ (+550%), ‘non-binary outfits’ (+355%), and ‘non-binary haircuts long’ (+405%) all gaining significant traction in recent months.
LGBT Pride Month is a month, typically June, dedicated to celebration and commemoration of lesbian, gay, bisexual, and transgender (LGBT) pride.
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