As Covid restriction ease and shoppers return too physical stories, Pinterest loses 10M active users.
In the Q3 report by Pinterest, the same has been highlighted.
That’s not quite a good sign, but, post COVID, the market has been volatile and predictions ain’t that much accurate.
During the lockdown, Pinterest had added over 100 million users.
Pinterest loses 10M Active users – It’s reaction –
“As lockdowns eased, people have embraced life outside their homes, a trend that caused a dramatic decline of our year-over-year growth rate of monthly active users (MAUs) in Q2 and Q3, as consumer preferences shifted away from our core at-home use cases.”
“Shopping engagement remains robust, with the number of Pinners engaging with shopping surfaces up more than 20% quarter over quarter and up 60% year over year.”
Let’s see how Q4 unfolds with the restrictions easing out further.
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