Popular Social Media Apps Among Gen Z

Gen Z

Gen Z is a lot different from the previous generations. Maybe it’s the generation gap, maybe it’s FOMO (Fear Of Missing Out), maybe something else. But, whatever it is, it’s bound to generate some curiosity on how their mind functions.

What is Gen Z?

For those of you, who are new to this term, Generation Z refers to people born between 1996 and 2010. They’re the second-youngest generation, between millennials and Generation Alpha. Gen Z identity has been shaped by the digital age, climate anxiety, a shifting financial landscape, and COVID-19. They’re known as ‘digital natives’—the first generation to grow up with the internet.

Now, comeing back to the topic on which. apps they use the most, You probably immediately think of TikTok, and maybe Snapchat for messaging, but the most popular app among Gen Z is actually YouTube.

To provide some scope on the relative popularity of YouTube over other “youth” focused social apps, the team from Visual Capitalist have put together this simple overview of the top Gen Z apps, based on data from Pew Research.

Interesting indeed!


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