Lights.Camera.Social News, Social media marketing

Q2 2024 Social Media Benchmarks for Hootsuite

Q2 2024 Social Media Benchmarks

Hootsuite recently published its  Q2 2024 Social Media Benchmarks Report, which is based on 100 social media profiles within each market vertical, gleaned from Hootsuite’s user base.

The full numbers, presented for a range of industries, include overall impressions, audience growth rates, engagement rates and posting frequency.

Hootsuite’s also included Instagram impression stats (again over 30 days):

As well as Facebook and IG posting frequency numbers, to give you an idea of how much content each sector is producing.

You can read the full Q2 2024 Social Media Benchmarks report here.

What is Hootsuite?

Hootsuite is a social media management platform that allows users to manage multiple social media accounts from a single dashboard. It is widely used by individuals, businesses, and organizations to streamline their social media activities, schedule posts, monitor social media interactions, and analyze performance metrics. Here’s an overview of what Hootsuite offers:

Key Features of Hootsuite

  1. Social Media Management:
    • Supports a wide range of social networks, including Twitter, Facebook, Instagram, LinkedIn, YouTube, and Pinterest.
    • Allows users to manage multiple social media accounts from one place.
  2. Scheduling and Publishing:
    • Users can schedule posts in advance, ensuring consistent posting even when they are not online.
    • The calendar view helps in planning and organizing content over days, weeks, or months.
  3. Content Curation:
    • Provides tools for discovering relevant content to share, including RSS feeds and content suggestions.
    • Users can create custom streams to monitor specific keywords, hashtags, or topics.
  4. Analytics and Reporting:
    • Offers in-depth analytics to track the performance of social media posts and campaigns.
    • Users can generate custom reports to measure engagement, reach, and ROI.
  5. Team Collaboration:
    • Allows multiple team members to collaborate on social media activities.
    • Includes features for assigning tasks, managing approvals, and communicating within the platform.
  6. Monitoring and Engagement:
    • Enables real-time monitoring of social media interactions and mentions.
    • Users can respond to comments and messages directly from the dashboard.
  7. Advertising Management:
    • Provides tools for managing social media advertising campaigns.
    • Users can create, schedule, and monitor ads on platforms like Facebook and Instagram.
  8. Integration with Other Tools:
    • Integrates with a variety of third-party applications, including Google Analytics, Canva, and more.
    • Offers a range of apps and extensions to enhance functionality.

Benefits of Using Hootsuite

  • Time-Saving: Centralizes all social media activities, reducing the time spent switching between platforms.
  • Consistency: Ensures a steady flow of content with scheduled posts.
  • Improved Collaboration: Facilitates teamwork and communication within social media teams.
  • Better Insights: Provides detailed analytics for data-driven decision-making.
  • Enhanced Engagement: Streamlines the process of monitoring and responding to social media interactions.

How to Get Started with Hootsuite

  1. Sign Up: Create an account on Hootsuite’s website.
  2. Connect Social Accounts: Link your various social media profiles to Hootsuite.
  3. Set Up Streams: Create custom streams to monitor content, keywords, and interactions.
  4. Schedule Posts: Use the scheduling tool to plan and queue posts.
  5. Monitor and Engage: Keep track of social media activity and engage with your audience in real-time.
  6. Analyze Performance: Use the analytics tools to measure the success of your social media efforts and adjust your strategy accordingly.

Hootsuite is a powerful tool for anyone looking to effectively manage and optimize their social media presence, offering a comprehensive suite of features designed to enhance productivity and engagement.

Q2 2024 Social Media Benchmarks Q2 2024 Social Media Benchmarks Q2 2024 Social Media Benchmarks Q2 2024 Social Media Benchmarks Q2 2024 Social Media Benchmarks Q2 2024 Social Media Benchmarks

How did you find this article, please leave your comments below. Your comments inspire us to curate better content day-by-day. Also, if you want to learn more about Digital Marketing and the services, that we offer, please do visit our website, made with a lot of love and research in the realm of Digital Marketing.

If you like our content, please follow us on Instagram.

Lights.Camera.Social is a full fledged Digital Creative Agency offering the following services – 

  • Social Media Marketing
  • Search Engine Optimisation
  • Email Marketing
  • SMS Marketing
  • Website design and development
  • Branding 
  • Pay Per Click Advertising
  • Digital Strategy
  • Content curation & Marketing

For more details, please email us at hi@lightscamerasocial.com

LinkedIn