Reddit Q4 2024 performance report is now live and it looks quite impressive!
First off, on users, Reddit is now up to 101.7 million daily active users, up 3.5 million on its Q3 result.
The only negative here is that all of Reddit’s growth is coming from outside the U.S., where it actually lost users in the quarter. Which is a concern because Reddit makes most of its money from U.S. ads.
In terms of revenue, Reddit brought in $428 million for the quarter, up 71% year-over-year.
In the words of Reddit –
We made meaningful progress improving our ML models to make the home feed and search results more relevant and translating content for global audiences with Machine Translation (“MT”) MT drove between 40-50% of international user growth in Q4 and our international playbook is driving community engagement in our focus countries.”
“Later in Q4, we experienced some volatility with Google Search triggered by a periodic algorithm change, but traffic from search has recovered so far in Q1, and we’ve regained momentum. What happened wasn’t unusual – referrals from search fluctuate from time to time, and they primarily affect logged-out users. Our teams have navigated numerous algorithm updates and did an excellent job adapting to these latest changes effectively. This particular swing was interesting, though, because we saw a corresponding increase in the query term “reddit,” which suggests users are searching with the specific intent of reaching Reddit, and this propensity continues to rise.”
You can read the full Reddit Q4 2024 performance report here.
Reddit Q4 2024 Reddit Q4 2024 Reddit Q4 2024
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