In a bid to make the platform more appealing to curators, Instagram has increased the Reels length to 90 seconds. As tweeted on Twitter by the founder of Geekout, Maat Navarra –
What is the current Reels Length?
Now, some users are now seeing the option to create Reels of up to a minute and a half long, giving you an extra 30 seconds on top of the current 60-second limit.
The testing for longer reels length began in February 2022.
Why longer reels length? As explained by Instagram –
“We’re going to double-down on our focus on video and consolidate all of our video formats around Reels”
Instagram hasn’t shared any info about this next stage, but, this will be a big change for the app. Longer Reels is another step in this, and while it’s not being made available to everyone just yet, it is gradually being expanded to more users over time.
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