Good news! It will be now easier to remove inactive followers on IG!
Instagram is now displaying how many inactive profiles are among your followers, so that you can remove them from your audience if you prefer.
As you can see in this example below, posted by app researcher Hammod Oh, now, when you tap through on your “Followers” listing from your IG profile, you’ll see a new category above the main list that shows “Deactivated accounts”, along with profiles that have been flagged for review, creator accounts, etc.
Why remove inactive followers on IG?
Having inactive followers on Instagram can negatively impact your profile for several reasons:
1. Lower Engagement Rate
- Instagram prioritizes posts with high engagement (likes, comments, shares) in users’ feeds. Inactive followers don’t engage, which lowers your engagement rate, making it harder for your content to reach active users.
2. Algorithm Challenges
- Instagram’s algorithm uses engagement to determine whether your content is valuable. If inactive followers aren’t interacting, your posts may not be shown to even your active followers.
3. Skewed Analytics
- Inactive followers can make it difficult to understand what content works for your real audience. This impacts strategy decisions like posting times and content types.
4. Harm to Brand Perception
- A high follower count with low engagement can make your account seem inauthentic. If you work with brands or collaborations, they may view this as a red flag.
5. Impact on Growth
- Accounts with better follower-to-engagement ratios are more likely to be promoted on Instagram’s Explore page or gain visibility organically.
6. Missed Opportunities
- Inactive followers don’t contribute to your goals—whether it’s conversions, community building, or spreading awareness. Active followers are more likely to support you and your initiatives.
Inactive followers are uselessly adding on to the followers count and while advertising, they mess up with your tagreting ad sets, thereby reducing the reach and increasing the CPl (Cost Per Link click) of your ad.
Of course, you may also want to keep them, because maybe having a higher follower count is important to you. But depending on how you’re looking to grow your profile, and reach the right audience in the app, having the capacity to remove inactive profiles could be a valuable addition to your process.
The option to remove inactive followers is now line on the latest version of Instagram.
Remove Inactive Followers On IG Remove Inactive Followers On IG Remove Inactive Followers On IG Remove Inactive Followers On IG
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