There’s this new report on latest trends in creator marketing, a 54-page report on the state of creator marketing, and how brands are partnering with influencers to boost their promotions.
CreatorIQ’s report is based on responses from 1,138 total respondents, though the actual breakdown here is important. Of those 1,138 participants, 457 are from brands, 445 from agencies, and 231 replies came from creators.
First off, the report shows that investment in creators is rising, with 74% of organizations increasing their creator marketing investment this year.
You can see below that there was a dip in creator investment last year, which could have been due to the rising AI hype, and the potential to reduce reliance on actual humans. But it’s gone up again in 2024, with more brands now looking to partner with creators for their promotions.
According to the report, “Industry Leaders”, who spent $1M or more on creator marketing annually, achieved their highest ROI via creator marketing.
The report also looks at challenges in creator partnerships, with measurement remaining a key hurdle for many.
In terms of common approaches, sponsored content remains the most effective influencer marketing approach.
Instagram, meanwhile, is the top channel of focus, both for brands and agencies:
You can download the complete report on latest trends in Creator Marketing here.
Latest Trends In Creator Marketing Latest Trends In Creator Marketing Latest Trends In Creator Marketing
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