The Meta owned platform has made some additions to Instagram’s Marketing API by adding search ad placement on Instagram.
In the words of Instagram –
“The ‘Instagram search results’ placement option will be available via the current Marketing API endpoint you may already be familiar with, through the addition of the INSTAGRAM_SEARCH placement option. With this new addition, you will be able to update your app to enable your clients to create and preview ads in Instagram search results via API.”
See image below –
The new capacity will also enable ad analytics, so platforms like Hootsuite or Sprout Social, for example, will be able to provide full ad creation and analysis capacity within their management apps.
Search Ad Placement On Instagram has been already added to Instagram’s marketing API’s and is live globally.
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