Instagram is testing the ability to share full Reel video in Stories.
In the tweet shared by Hammod Oh, some users are now seeing full-length Reels playing within the Stories stream, as opposed to getting the first 15 seconds, then having to tap through to view the whole thing.
That could be another way to lean into the popularity of the Reels format, while Instagram chief Adam Mosseri has also noted that more people are now sharing content in Stories and DMs, as opposed to re-sharing posts to the main feed, so it could also be a means to tap into that evolving usage behaviour, and keep users engaged for longer.
Some users are already able to share full Reel video in Stories.
However, Instagram hasn’t shared a definite date by when it would be rolled out to all users globally.
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