Snapchat daily users are increasing and like how!
First off, on users – Snapchat added 13 million more daily active users in Q4, taking it up to 319 million overall.
As you can see from this chart, Snap’s overall audience has increased by 20% year-over-year, while it saw its most significant growth in the ‘Rest of the World’ segment, which rose by 10 million users.
Snapchat’s seen particularly good growth in India, as connectivity continues to evolve in the region, which could end up being a big winner for the app.
On the revenue front, Snapchat brought in $1.3 billion in revenue in Q4, rising 42% year-over-year.
There are positive signs all round here – and while its revenue per user numbers in the ‘Rest of the World’ category only jumped slightly over the previous Q4 numbers, Snap’s still increasing its revenue intake, in line with user growth.
In the words of Snapchat CEO, Evan Spiegel –
“In Q4 2021, 25 different Discover partners each reached over 50 million unique Snapchatters globally. This captures a wide range of genres, from Universal Music’s Rebel Labs, to social publisher Jungle Creations’ lifestyle content, Team Whistle’s sports content, and Creator-driven Shows from Jellysmack. We are also introducing more locally relevant partners worldwide. We added more than 160 new channels in the quarter from Discover partners outside of the U.S. and onboarded new partners including Seven.One Entertainment Group in Germany and Canal+ in France.”
AR is also a key element of the broader Snapchat daily users experience, with Snap noting that over 200 million users now engage with AR on Snapchat every day.
“Hundreds of Creators from 30 countries have now developed AR Lenses for Spectacles, overlaying computing on the world in an immersive and interactive way. We have continued to make software improvements and offer new capabilities for developers, including Connected Lenses, which link multiple Spectacles users to participate in the same AR experience together, and Location Triggers, which lets Creators customise Lenses to adapt as they visit specific locations.”
“In Q4 2021, the number of content viewers on Snapchat daily users continued to grow at a significantly faster rate year-over-year than overall time spent watching content, as a decline in time spent watching Stories created by friends was offset by growth in time spent watching premium content in Discover as well as content in Spotlight. This is a continuation of the trend we have observed throughout the pandemic, and friend story posting and viewing per Daily Active User have not returned to pre-pandemic levels.”
Good report card, Snapchat!
You can read Snapchat daily users growth report here.
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