Is Snapchat for movie promotions? Well, a report by the platform says YES!
The data is based on insights from Samba TV, Kantar and ticket info from Fandango, which provides some valuable perspective on how Snap can drive interest in cinema and related elements.
And the main point of note is significant: The research shows that exposure to Snapchat campaigns for movies drove a 91% lift in ticket sales.
The data also shows that Snapchatters are more likely to consider themselves film buffs than users of other apps, while 78% of Snapchat users claim that their top influence when deciding whether or not to watch a movie is recommendations from friends and family.
You can read more about Snapchat for movie promotions here.
Snapchat For Movie Promotions Snapchat For Movie Promotions Snapchat For Movie Promotions
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