Snapchat recently launched Sponsored AI Lenses, which will enable brands to build interactive in-app experiences without developer investment.
As you can see in these examples below, Snapchat’s Sponsored AI Lenses generate themed AI images from selfies, and are available within Snapchat’s Lens carousel in the app. So they’re not AR, which is the focus of most of Snap’s Lens experiences, but they do provide a similar form of engagement, by enabling people to place themselves within different settings via digital means.
In the words of Snapchat –
These new AI-powered experiences add another consideration, taking out the complexity of building a custom AR experience by providing text-triggered interactive options that are powered by Snap’s existing AI tools.
Snapchat also reports that its Lenses are used over 80 billion times per month, and that 85% of Snapchatters engage with its AR elements.
How to use Sponsored AI lenses on Snapchat?
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