Snapchat new feature is related to a new and first of it’s type camera feature! Any guesses?
Well, now you can use Snapchat camera, scan anything and turn Snapchat into a visual based search engine! This is somewhat similar to Google Lens, but a little bit more focussed on showing shopping oriented results.
Even though the scan feature on Snapchat was launched 2 years ago, this time it has seen some major improvements.
For example, scanning a person’s body will pull up suggestions for full-body lenses. Through app partnerships, scanning a plant or a bottle of wine will display details about the object. As of Thursday, you can also get shoppable search results for clothing.
Snapchat has been steadily increasing its Scan capabilities, but you sort of had to already know about them to access the feature. Similar to how users had to activate face lenses, scanning required pressing and holding on the object in the camera screen. Now Snapchat is putting the Scan button right underneath the camera button.
How to use Snapchat new feature?
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When you Scan, you’ll be able to pull up a menu from the bottom of the screen. Say you’re scanning a flower: You’ll see suggested ways to play with your photo or image in AR, find options to get more information about the flower, and see other things you can do with Scan.
The first menu result is “shortcuts,” a new feature that takes users to a screen with multiple lens and multimedia options. When scanning a dog, a shortcut lets you turn your dog into a cartoon through a combination of lenses and effects. While shortcuts contain multiple AR effects, the Scan menu also features suggested lenses based on what your camera is looking at.
Next, the Scan menu shows actions you can take to identify the object. Snap has partnered with a variety of identification apps, such as PlantSnap, Shazam, and, yes, Dog Scanner, that show information about what you’re focusing your camera on (or what song you’re hearing). These app integrations won’t surface unless the object fits into one of those categories, and Snapchat has continued adding partnerships over the years.
Pretty cool, isn’t it?
Seems like Instagram would be the next in the league! What Say?
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