There has been improved performance as per Snapchat Q1 2024 Report.
First off, in terms of users. Snapchat is now up to 422 daily actives, an increase of 8 million users on the previous period.
Gaining more users in emerging markets is important for future growth prospects, as more users equals more opportunity. But at the same time, these regions don’t currently bring in anywhere near as much revenue for the app.
In the words of Snapchat –
In terms of revenue, Snap brought in $1,195 million for the period, an increase of 21% year-over-year.
Snap says that improvements in its machine learning models are driving better results for its ad partners, with small and medium sized advertisers, in particular, seeing significant benefits.
and lastly –
You can read the complete Snapchat Q1 2024 Report here.
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