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Snapchat Q4 2022 Report

Snapchat Q4 2022 Report

Here’s the good part – Snapchat added 12 million more active users as per Snapchat Q4 2022 Report.

First off, on users – as noted, Snap added 12 million more actives, taking it to 375 million DAU.

Snapchat Q4 2022 Report

Snapchat’s revenue has increased, but a key problem here is that it’s still reliant on the US and Canada for the majority of that spend, with other markets trailing well behind on the revenue front.

Snapchat Q4 2022 Report

“In Q4, our subscription service Snapchat+ reached over 2.0 million paying subscribers. Snapchat+ offers exclusive, experimental, and pre-release features, and in Q4 we launched new features such as Custom Story Expiration and Custom Notification Sounds, providing subscribers with over 12 exclusive features.”

Summary –

  • The year saw the platform bringing in 375 million daily active users (DAU) in Q4 with an increase of 17% year-over-year, with Snapchat+ gaining two million paid subscribers.
  • It generated $4.6 billion of revenue with 12% growth, and generated $1.3 billion in Q4, or flat year-over-year.
  • However, it reported a net loss of $1,430 million in 2022, compared to a net loss of $488 million in 2021. 
  • It generated $55 million of free cash flow in 2022, achieving its second consecutive year of positive free cash flow. 
  • The platform claims to have achieved sustainable profitability by generating $378 million of adjusted EBITDA in 2022.

You can read the complete Snapchat Q4 2022 Report here.

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