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Snapchat Shares Report On Travel Trends

Snapchat Shares Report On Travel Trends

Snapchat has shared a new report on travel trends.

The report, conducted in partnership with Publicis Media and NRG, looks at how different ad approaches can help to engage travel shoppers, along with the specific elements that drive purchase decisions.

First off, the report shows that more people are now using advanced experiences within their travel discovery process, including things like virtual tours and AI-powered recommendations.

In the words of Snapchat –

“Visual/voice search and AI-powered personalized recommendations can supercharge discovery of new destinations. 67% of respondents said that AI-enabled tech is ‘more accurately learning my preferences for travel.’ Virtual tours, AI reviews, and virtual assistants also allow consumers to easily evaluate and choose options that are personalized for their needs. Additionally, AR on Snapchat turns travel shopping into a fun experience, as stated by 67% of Snapchatters.”

The study data also shows that 73% of travelers first learn about new travel ideas on social platforms, while Snapchatters in particular are 3.1x more likely to make travel-related purchases via links sent by friends and family (or shared by creators).

The data also shows that the majority of people trust creator reviews more than traditional review sources, while Snapchatters are 2.5x more likely to book through links shared by creators.

You can check the complete report on travel trends by Snapchat here.

Report On Travel Trends Report On Travel Trends Report On Travel Trends

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