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Social Media Videos vs. TV – A Report

Social Media Videos

Once upon a time in history, TV was a big thing! Seems the millennials have replaced it with social media videos!

A new study conducted by the Consumer Technology Association, has found that US consumers now spend almost as much time streaming videos on social platforms as they do watching traditional TV.

Have a look at the screenshot below –

Social Media Videos

Traditional TV consumption is taking up 18% of overall media consumer time, against 16% for user-generated content online!

As per the report –

“Teens 13-17 spend 56% of their media time with user-created content compared with just 22% among consumers 55 and older.”

“Of revenue earned by creators, 28% is from merchandise or fan experiences; 27% is from content subscriptions; 27% is from a la carte payment for content; 16% is from tips; and 2% is from other sources.”

Social media videos are on the rise like never before!

One reason for this may be attributed to the new monetisation policies of social media platforms that encourage creators to create new and engaging content and earn money via social media videos. This actually makes sense. While people may well like, and even love certain creators, they’re still not overly likely to pay for something that they can get for free.

Well, the future will unfold what’s more in store for us!

What are your views? Will social media videos completely replace TV in the coming future? Let us know your thoughts in comments below.

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