iPhone 12 gains 48% growth, making it the most popular iPhone in India.
The iPhone manufacturer increased its market share in the super-premium pricing range — phones costing more than Rs 45,000 — to 70% from 50% the previous year, edging out competitors Samsung and OnePlus.
Overall, India’s smartphone shipments reached around 170 million in 2021, with Apple accounting for 3.75 percent of overall shipments, according to Counterpoint Research.
According to Times Of India report, Apple continued to gain market share throughout the year, owing to a higher amount of domestic manufacture, aggressive retail activities, and strong customer demand during the major Deepavali sale.
“The fact that Apple was able to manage and diversify its supply chains during the epidemic is the key to its market performance. Apple, for example, collaborates with several ODMs in India to build its premium iPhone models” Prabhu Ram, Head-Intelligence Group, CMR said.
“With the possible release of the iPhone SE 2022 edition in the first half of 2022, as well as enhanced accessibility and affordability on its older-generation iPhones, Apple will be well-positioned to turbocharge its India growth narrative,” he shared with Gadgets Now.
In India, the iPhone 12 (which had a 40% market share in Q4) was the most popular iPhone in India, followed by the iPhone 11, SE (2020), iPhone 13, and iPhone 13 Pro Max models. In the third quarter (Q3), Apple shipped approximately 1.53 million iPhones in the United States.
iPhone 12 with 40% market share (amongst other iPhones) in Q4 is the most popular iPhone in India.
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