The social media giant is testing a new Instagram Sticker by the name of – ‘Re-Share’. The agenda behind this instagram sticker is to encourage more thoughtful feed post sharing.
The new Instagram sticker will indeed cause some ripples on the platform. As explained by Instagram VP of Product – Vishal Shah –
What’s new in the Instagram Sticker?
The new sticker – Re-share, which is currently in testing phase, will enable people to re-share feed posts that they’ve recently viewed in the app via a new, dedicated sharing format, as opposed to simply re-pasting the entire feed post into a Stories frame.
As you can see in the picture above, the new addition on Instagram will allow you to view a list of posts that you’ve recently viewed or saved in the app, including both feed posts and Reels content. You will then be able to choose which post you want to share to your Story, which will then see that post appear in a dedicated, smaller sticker, which you can append to your larger Story image or video.
The idea is that this will encourage users to be more creative in their re-shares, as opposed to straight re-sharing of feed posts into their Stories – something that Instagram has been working to limit, or even eradicate, for the last few months.
In the words of Instagram – “We’ve seen from research that people prefer to see original photos and videos in Stories from the people they care about. The goal of our test is to better understand how people feel about this type of content and ultimately improve the Stories experience.”
Well, a good move actually, but, currently the testing is available to only a limited set of users. This is all the information we could gather so far. It would take sometime for this new Instagram sticker to be available to all, if everything goes well with the testing phase.
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