Following Instagram’s lead, Threads users will now be able to add up to 20 photos or videos to a carousel in a single Threads update.
As noted, Instagram expanded its carousel posts to 20 frames last month, and as such, it’s not a huge surprise to see Threads do the same.
Here aare. some of the benefits to Threads users by adding more photos in a single carousel –
1. Improved Storytelling
More photos or videos provide the opportunity to tell a more complete story. Whether for brands, influencers, or personal users, being able to show a sequence of events or multiple angles of the same topic enhances the narrative. For example, a brand can showcase a product from various perspectives, demonstrate its use, and include customer testimonials in one carousel, creating a cohesive and compelling storyline.
2. Increased Engagement and Dwell Time
Carousels naturally increase engagement because users need to swipe through them to see the content. More images and videos give followers more reason to stay on a post longer, increasing the likelihood of interactions like comments, likes, and shares. With 20 pieces of content, users may spend more time exploring the post, driving up the visibility of the content through social platform algorithms.
3. More Detailed Content
With 20 photos or videos, creators can provide more in-depth content. For instance, a fashion brand could show various outfits, accessories, and styling ideas all in one carousel. A travel blogger could showcase different parts of a trip—each with unique experiences—without feeling limited. More content per post offers greater detail without overwhelming users with multiple individual posts.
4. Streamlined User Experience
By combining multiple photos and videos into one carousel, users don’t need to jump from post to post to view related content. This seamless browsing experience makes it easier to consume the content, leading to more enjoyable interactions. Instead of making users search for related posts, everything is conveniently grouped in a single carousel.
5. Better for Series and Tutorials
For educational content creators, being able to include up to 20 photos or videos allows for more comprehensive tutorials or how-to guides. Each step can be clearly shown in its own slide, whether through images or short videos. This format can enhance learning and retention, making it easier for users to follow along with more complex processes.
6. Maximizing Impact for Campaigns
For brands or organizations running campaigns, more photos or videos in a carousel can help maximize the impact of a message. For instance, a campaign around sustainability could show multiple aspects—such as product sourcing, customer testimonials, and behind-the-scenes production shots—all within one carousel. This can create a more immersive campaign experience.
7. Higher Flexibility for Content Creators
Creators can mix and match different forms of content in one post, using a variety of photos and videos to diversify their presentation. For example, a travel influencer might want to share both scenic photos and video clips of a location, adding richness to the post. More options mean more creative flexibility in how content is presented.
8. Showcasing Multiple Product Features
For e-commerce brands, carousels with 20 photos/videos allow for a deeper showcase of products. A business can display multiple features of a single product, show it in different use cases, or even share customer reviews and testimonials within one post. This allows brands to effectively promote multiple facets of their products.
9. Consolidated Posting
Being able to post more in a single carousel reduces the need for multiple separate posts. This can declutter feeds while still delivering the same amount of content, leading to a more focused message. Users are less likely to feel overwhelmed with multiple posts from the same creator and instead can engage more deeply with a single, content-rich post.
10. Encouraging Creativity
With 20 slots available, creators are encouraged to push the boundaries of creativity. They can experiment with different styles of content, mixing photos, videos, and design elements. The ability to use more visuals in one post makes room for creative storytelling through imagery, enabling the creation of richer, more interactive experiences.
Conclusion
Increasing the number of photos and videos allowed in a carousel on Threads provides greater flexibility for creators, enhances storytelling, boosts engagement, and creates more detailed, comprehensive content. For brands, influencers, and individual users alike, this feature enriches the social media experience, making posts more impactful and effective at communicating key messages.
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