TikTok is testing a dedicated shopping feed for users in Indonesia.
As shown in the screenshot above, TikTok is now trying out a specific shopping segment, with as much UI priority as its main content streams. There’s also a shopping cart icon in the top right, so you can add items to purchase as you scroll, which points, as noted, to the next evolution for the world-beating video app.
TikTok’s been moving in this direction for a while, which essentially follows the same development process that ByteDance has used for the Chinese version of the app, called ‘Douyin’. The majority of Douyin’s revenue now comes from in-stream eCommerce integrations, which also offers a valuable pathway for creator monetisation, via brand partnership integrations that facilitate more organic type promotions in the app. See screenshot below –
Essentially, TikTok’s future prospects are not guaranteed, which is another reason why ByteDance will be keen to push ahead now, and take in as much revenue as it can from these tools and features.
TikTok Dedicated Shopping Feed is available to users only in Indonesia.
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