The. newest cousin on the social media block looks quite promising. In a recent survey by Forrester, TikTok usage is spiking among young Americans.
This year, 63% of Americans between the ages of 12 and 17 used TikTok on a weekly basis, compared with 57% for Instagram, Forrester wrote in a blog post on Thursday, citing data from a survey the research firm conducted. In 2020, Instagram led that demographic, with 61% of kids on the platform, while TikTok had 50%.
“We heard from Gen Z youth that they find TikTok to be funnier and more positive versus other social media platforms,” said Mike Proulx, an analyst at Forrester, in an email. “One of its strongest differentiators is its creator community. While TikTok’s features and functionality can be lifted by its competition, a sense of community is the secret sauce that can’t be simply copy and pasted into another social media platform, no matter how much money the competition ‘incentives’ creators with.”
TikTok usage among teens 12 to 17 surpassed Instagram in 2021.
TikTok usage on rise but, still it’s behind YouTube.
The rise in TikTok usage can be clearly seen from App Annie’s forecast report.
We publishes an article on the same a few days back. You can read the article here.
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