TikTok, the youngest and most popular kid on the social media block is about to get more popular! Reports suggest that TikTok users will surpass 1.5 billion users by 2022!
Regardless of the challenges that TikTok faces from it’s rival apps, it’s popularity, average time spent on the app, and TikTok users is witnessing an upward slope. As a matter of fact, it’s so popular that Instagram has been copying some features from it’s rival apps to increase that times it’s users spend on Instagram.
As per App Annie’s 2022 Mobile Forecast report, TikTok is set to surpass 1.5 billion users in the next twelve months, as its cultural influence continues to spread around the world.
This would put TikTok ahead in the race with Instagram, which has a billion active users. But the Facebook owned platform needn’t worry, as Facebook has double the number of users. That’s the statistics that we have on papers, but, in reality, the graph is declining.
Read Also – Facebook Usage Among Young Adults – New Steps In Line
Further, we have no reason to doubt App Annie’s prediction as the same app predicted that TikTok users would cross a billion in 2021, which surely it did in September 2021.
Despite the setback that TikTok received when it was banned from India In June 2020, TikTok users have been increasing. Its imperative to note that had TikTok not been banned in India, it would have approximately 500 million more users, which means that TikTok users would already have touched 1.5 billion mark in September 2021!
Its an amazing feat which TikTok has displayed over the last few years in terms of TikTok Users growth. That reminds us of Snapchat, which followed the same trend some years back and then the growth was eventually slowed down by Instagram, when Instagram introduced the stories feature which was native to Snapchat.
Well, Instagram has been notorious in copying features from other rival apps. It has been lately copying some features from TikTok. We wrote about that some 2 days back, which you can read from the article below.
Read Also – Instagram New Feature Under Testing
How TikTok Users are increasing compared to it’s rival apps?
Well, all the credit goes to the backend algorithm, which it’s way ahead of it’s rival apps. That feeling when you can seamlessly scroll down infinitely and watch interesting videos based on your interest. As a matter of fact, it;s algorithm perfectly recognises your interests and shows you those particular videos to never let you stop scrolling!
Another advantage TikTo has over its rival apps is its full-screen feed, which means that every action you take when each video is on screen is indicative of your response to that specific clip. Swipe past quickly and that video’s content is clearly not of interest, watch the whole thing through and that’s a strong signal, while tapping on any element also provides clear response data for its matching.
You may think Instagram is the same, but no. Instagram algorithm is way too sluggish that that of TikTok’s.
Well, Facebook has been taking some measures lately to tackle that, however that would take up some time as of now.
With TikTok users growing so rapidly, it won’t come as a surprise it it surpasses Facebook’s 2 billion mark by 2023!
Let’s wait & watch!
You can download App Annie’s full 2022 App Predictions report here.
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