If you are new to Pinterest Ads, Pinterest has shared some tips on how to get the most out its automated Performance+ campaigns.
Performance+, much like Meta’s Advantage+ campaigns, enables marketers to automate the entire ad process, including asset creation, targeting, and bidding.
As per Pinterest –
In order to get the most from Pinterest Ads, Pinterest recommends the following –
- Integrate both the Pinterest Conversions API and Pinterest Tag to ensure optimal signal matching and attribution. These additional tracking options will feed more data into the Performance+ system, ensuring more accurate targeting.
2. Optimize your product feed, including accurate and detailed metadata, keyword-optimized titles and descriptions, and complementary product groupings.
3. Pinterest says that you should also look to diversify your ad types, with at least 10 ads per Ad Group. “Mix and match from a full suite of formats including Standard, Video, Carousel, Collections, and Idea ads to keep your content dynamic.”
4. Pinterest also recommends layering different types of Performance+ elements to maximize your opportunities. “Performance+ isn’t just one tool, but a suite of AI-powered solutions that work together to optimize your campaigns. Think of each feature as another optimization layer.
5. Pinterest also recommends that brands be patient within the learning phase for Performance+ campaigns. The learning phase for Performance+ is generally two weeks, and Pinterest recommends starting with a higher budget to feed the system more data.
6. Pinterest says that you should use the post-learning phase to experiment with different approaches to maximize your results: “Experiment with different landing pages (product, category and homepage), ad formats (Standard, Video, Idea, Collections, and Carousel), and Mobile Deep Linking setups.
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