Snapchat has shared top Snap trends of 2024 and it’s interesting to note these trend insights, and to consider what they may mean for the platform moving forward.
First off, on Lenses, one of Snap’s most enduring and engaging features. Snap says that the most popular Lenses of 2024 were Pink Dog, Soft Filter, and Scribble World.
Snap has also provided insights into beauty trends specifically, with almost 113 million Snapchatters using a sponsored beauty Lens at least once in 2024.
In the words of Snap –
“Some of the most shareable Sponsored beauty Lenses in 2024 in the US include: Ulta Beauty and göt2b Metallic. In 2024 alone, Snapchatters have viewed over 262 million hours of beauty content on Spotlight globally.”
“Some of the top songs used for content creation in the US were: The Cure’s “Friday I’m in Love,” Artemas’s “I like the way you kiss me,” Tommy Richman’s “MILLION DOLLAR BABY,” The Weeknd and Madonna’s “Popular”
Finally, Snapchat also notes that it’s gaining traction with older audiences, with over 50% of Snapchat users in the US now 25 years and older:
With Gen Z and Millennials aging up with us, they continue to use our service to foster connections with close friends and family and explore trends. We’re excited to be a part of our community’s lives across all of their milestones!”
You can read the full report on Top Snap Trends Of 2024 here.
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