Contrary to the air surrounding the infamous Twitter Blue Subscription, it turns out that Twitter Blue isn’t that popular!
A new report on Twitter Blue, from The Information, says that, according to internal documents:
“Around 180,000 people in the US were paying for subscriptions to Twitter, including Twitter Blue, as of mid-January, or less than 0.2% of monthly active users […] The U.S. number is about 62% of Twitter’s global subscriber total, the document says, which implies Twitter has 290,000 global subscribers.”
At present, based on Brown’s figures, the new Twitter Blue program looks to have around 300,000 subscribers, very close to the data The Information has seen.
300k sign-ups is also only 0.12% of Twitter’s active user base – so to reiterate, revenue-wise, it’s not close to meeting goals, and as a bot disincentive, it’s nowhere near meeting its aims. And while Twitter has just this weekend rolled out Twitter Blue to more regions, there’s just no way that it’s ever going to reach the levels required to make it a viable consideration in either respect.
Not a very great statistic to read, considering the hustle Elon Musk has taken amidst layoff and charged subscription to uplift Twitter.
Let’s see how it shapes up in the next quarter.
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