While we, and many advertisers out there feel that Twitter Blue is over-priced, Twitter Business Verification is pushing ahead with the rollout of its ‘Verification for Organizations’ offering, which enables brands to purchase a gold checkmark for their main account, and verify their employee profiles as affiliates.
Twitter first put out the call for selected businesses to sign up to the program back in January, as part of its broader revamp of verification, which aims to both democratize access to checkmarks in the app, while also establishing a new revenue stream for the business.
Now, more brands in more regions are being invited to register their interest, which could soon see a lot more gold checkmarks and square profile pictures appearing in your feed.
What you get in Twitter Business Verification –
- A gold checkmark on your brand account
- A square profile picture on your brand profile
- An affiliate badge, a smaller version of your brand profile image that’s added to approved accounts in the app
- Affiliates display on the main brand page, which shows all the accounts linked to the main brand profile
- Twitter Blue access for all brand and affiliated accounts
If you are willing to pay willing to pay, Twitter’s currently looking to charge businesses $1,000 per month for the option, which seems like a high price to pay for a different colored tick – and really, not much else.
and here’s how the gold checkmark look like –
Still,, quite a heavy price to pay for the shiny gold tick!
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