Lights.Camera.Social News, Social media marketing

Twitter Launches Live Test of Twitter Shops

Twitter Shops

Following the e-commerce bend which every social media platform is doing, Twitter has launched live test of Twitter Shops.

See the image below –

Twitter Shops

The new Twitter Shops option provides a large ‘View Shop’ CTA button on business profiles, which users can tap on to view all the products that a business has listed for purchase via the app.

Using Twitter Shops, you can showcase up-to 50 products.

This means that brands would have a lot of space to display their products and thereby increasing product visibility.

In the words of Twitter –

“With Twitter Shops, merchants can handpick a collection of up to 50 products to showcase to shoppers on Twitter. The feature, which is free to use, gives people the chance to view products from the profiles of their favourite brands, so when you talk about and discover products on the timeline, you can now browse them on Twitter, too.”

Twitter actually has tested something similar to this way back in 2015, but, it didn’t catch up on the consumer market then. Now, with a large bunch of social media users using shops to sell their products online, Twitter is hopeful that many merchants would be keen on using Twitter shops feature.

The bigger picture is to facilitate more opportunities for brands – and if Twitter can become a more essential promotional partner for more businesses, that’ll likely see those brands increase their tweet activity, which will help to build its monetisation offerings, and facilitate more use cases.

Twitter added 18 million users to it’s platform in 2021.

Twitter plans to add 100 million more users by 2023!

Sounds quite ambitious! Well, we need to wait and watch how Twitter Shops unveils and how the users respond to it.

How did you find this article, please leave your comments below. Your comments inspire us to curate better content day-by-day. Also, if you want to learn more about Digital Marketing and the services, that we offer, please do visit our website, made with a lot of love and research in the realm of Digital Marketing.

If you like our content, please follow us on Instagram.

Lights.Camera.Social is a full fledged Digital Creative Agency offering the following services – 

  • Social Media Marketing
  • Search Engine Optimisation
  • Email Marketing
  • SMS Marketing
  • Website design and development
  • Branding 
  • Pay Per Click Advertising
  • Digital Strategy
  • Content curation & Marketing

For more details, please email us at hi@lightscamerasocial.com

LinkedIn