Twitter Live Stream shopping will soon be a reality. Twitter has launched initial live testing of live-stream shopping broadcasts.
Twitter’s variation of live-stream shopping will enable users to tune into the live broadcast, with shopping options displayed below the video feed. The presentation, as it currently stands, will enable users to either tune into the live tweet discussion around the event, or check out a ‘Shop’ tab featuring all the products highlighted in the broadcast.Twitter’s variation of live-stream shopping will enable users to tune into the live broadcast, with shopping options displayed below the video feed. The presentation, as it currently stands, will enable users to either tune into the live tweet discussion around the event, or check out a ‘Shop’ tab featuring all the products highlighted in the broadcast.
In the words of Twitter –
“We are conducting our first test of Live Shopping in collaboration with Walmart, where they will be kicking off Cyber Week with singer, songwriter, dancer and social media superstar Jason Derulo for the first-ever shoppable livestream on Twitter. Starting at 7pm ET on Sunday, November 28, people can watch and shop from @Walmart (on iOS and desktop), where Jason will host a 30-minute variety show highlighting electronics, home goods, apparel, seasonal décor, surprise special guests and much more.”
“We are conducting our first test of Live Shopping in collaboration with Walmart, where they will be kicking off Cyber Week with singer, songwriter, dancer and social media superstar Jason Derulo for the first-ever shoppable livestream on Twitter. Starting at 7pm ET on Sunday, November 28, people can watch and shop from @Walmart (on iOS and desktop), where Jason will host a 30-minute variety show highlighting electronics, home goods, apparel, seasonal décor, surprise special guests and much more.”
The module is one of several that Twitter’s developing for its new ‘Professional Profiles’, which are also now in live testing, and will eventually enable Twitter to facilitate more in-stream engagement for brands, helping to drive more referral traffic direct from your tweet activity.
It’s not yet clear how people will shop on the app, maybe something similar to Instagram Shops.
We will keep our readers updated with the details as the story unfolds.
Twitter Live Stream shopping will be initially tested among selected merchants in the US.
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