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Twitter Verification For B2B

Twitter Verification

In a recent survey on Twitter Verification, 53% of brands say that they’re unlikely to pay $7.99 a month for verification on Twitter!

The team from Capterra sought to find out, surveying 300 US marketing and advertising professionals to get their thoughts on Elon’s paid verification program, how they’re approaching Twitter ads, the changes to verification status, and more.

Twitter marketers and advertisers are concerned about the impact losing verification would have on achieving their marketing goals and their brands.

Twitter Verification

The premium social media features marketers and advertisers are most enthusiastic about are better promotion of content, better targeting, and security or safety. They are even more willing to pay for these features than account verification:

Twitter Verification

Despite the fluctuations, three in five marketers and advertisers believe that Twitter is heading in an overall positive direction under Musk’s new ownership. Yet, they have mixed reactions on charging a monthly fee for verification. When asked whether or not charging for verification would make Twitter a better or worse place for marketers and advertisers, only 53% indicate that charging would make outcomes better.

Twitter Verification

We have shared some of the key insights from the survey.

You can read the complete Twitter Verification survey here.

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