UGC, or User Generated Content has once again proved to be the hero of the content arena!
A new study conducted by Entribe, which found that 81% of the consumers it surveyed didn’t feel that influencer endorsement had any impact on their purchase activity at all, and can even have a negative impact in some respects.
Only 12% of respondents indicated that they would be inclined to purchase a product when it was promoted by an influencer, while 62% said that they’ve never purchased a product promoted by an influencer online.
90% of respondents said that they would prefer to see brands share content from actual customers, while 86% said that they’d be more likely to trust a brand that publishes user-generated content, as opposed to influencers.
Infographic on the state of UGC –
Is Influencer marketing on the decline?
UGC UGC UGC UGC
How did you find this article, please leave your comments below. Your comments inspire us to curate better content day-by-day. Also, if you want to learn more about Digital Marketing and the services, that we offer, please do visit our website, made with a lot of love and research in the realm of Digital Marketing.
If you like our content, please follow us on Instagram.
Lights.Camera.Social is a full fledged Digital Creative Agency offering the following services –
- Social Media Marketing
- Search Engine Optimisation
- Email Marketing
- SMS Marketing
- Website design and development
- Branding
- Pay Per Click Advertising
- Digital Strategy
- Content curation & Marketing
For more details, please email us at hi@lightscamerasocial.com