Lights.Camera.Social News, Social media marketing

Updates to Advantage+ and Shopping Ads

Meta announces Updates to Advantage+ and Shopping Ads

Meta has announced a lot of new Updates to Advantage+ and Shopping Ads.

What are Advantage+ and Shopping Ads on Meta?

Advantage+ shopping campaigns is part of Meta’s Advantage+ products, which leverage machine learning to help you reach valuable audiences with less setup time and greater efficiency. Advantage+ shopping campaigns is designed to be the most efficient solution for performance-focused advertisers looking to drive online sales.

In comparison to manual sales campaigns, Advantage+ shopping campaigns require fewer inputs during campaign creation, simplify audience options and streamline the creative management process. This removes the need to run many campaigns with varying targeting and creative setups and gives our system more opportunities to reach people likely to purchase your products.

Using Advantage+ shopping campaigns, you can:

  • Streamline performance goal to achieve the highest performance from our marketing solutions.
  • Combine prospecting and existing customer audiences under one campaign with personalised products from your catalogue. Use Advantage+ Creative to select optimisations including Advantage+ creative for catalogue, Dynamic media and Add items from catalogue.
  • Use machine learning to identify and aim for your highest value customers across all of Meta’s family of apps and services, with minimal input.
  • Simplify campaign setup and management by running fewer campaigns without the need to adjust or refresh.
  • Automatically test up to 150 creative combinations and deliver the highest-performing ads.
  • Deliver your highest-performing ad variation to the highest-value shoppers.

The following are the updates which Meta has announced to Advantage+ and Shopping Ads –

The first update is “Advantage+ creative optimizations”, which will automatically optimize your video ads for viewing on Reels, or the mobile Facebook and Instagram apps with 9:16 ratio.

In the words of Meta –

“Reels and video on our apps continues to grow as daily watch times across all video types grew over 25% year-over-year in Q4. In fact people now reshare Reels 3.5 billion times every day.”

The new process will also enable advertisers to dynamically create multiple variations of an ad, so the system then has more options to display to users, depending on what they respond best to.

Meta’s also updating its Advantage+ catalog ads, with the added capacity to import and use branded videos or customer demonstration videos, instead of just static images.

Meta’s will also now enable brands to upload a “hero” image in the center of their catalog ads, which Meta’s AI will then use to show people the best products from their catalog to drive performance.

Meta’s also adding more eCommerce ad options, with users of Magento and Salesforce Commerce Cloud now able to create Shops ads within their management systems.

“Now, advertisers can include external links to a new product or sale in their Reminder ads to help turn a person’s interest into a purchase. This summer, we’ll also give advertisers ways to notify people when an event starts and before it ends.”

Meta’s also updating its Collaborative ads offering, to provide more analytics on performance, while it’s also testing the ability for advertisers to use Collaborative ads with Advantage+ shopping campaigns.

That’s a heap of new updates coming to Meta.

In a nutshell –

  • New engaging video options for product storytelling in Advantage+ catalog ads
  • Introducing new ways to drive sales through Reminder ads, highlighting promotions and ads with product tags
  • Helping retail media networks reach customers on Meta and measure the omnichannel impact of their campaigns

You can read more about Updates to Advantage+ and Shopping Ads here.

Updates to Advantage+ and Shopping Ads Updates to Advantage+ and Shopping Ads Updates to Advantage+ and Shopping Ads Updates to Advantage+ and Shopping Ads Updates to Advantage+ and Shopping Ads Updates to Advantage+ and Shopping Ads

How did you find this article, please leave your comments below. Your comments inspire us to curate better content day-by-day. Also, if you want to learn more about Digital Marketing and the services, that we offer, please do visit our website, made with a lot of love and research in the realm of Digital Marketing.

If you like our content, please follow us on Instagram.

Lights.Camera.Social is a full fledged Digital Creative Agency offering the following services – 

  • Social Media Marketing
  • Search Engine Optimisation
  • Email Marketing
  • SMS Marketing
  • Website design and development
  • Branding 
  • Pay Per Click Advertising
  • Digital Strategy
  • Content curation & Marketing

For more details, please email us at hi@lightscamerasocial.com

LinkedIn