Video, undoubtedly, is the most engaging form of content on social media. Keeping this in mind, Meta has published a 31 page Video Marketing Strategy guide – ‘Video Planning and Buying Guide’.
The video planning and buying guide covers how to establish a video marketing process, how Meta’s video options can enhance your current marketing plan, and more.
We would have provided you the link to download the guide, but, the url isn’t working anymore! We were fortunate to take screenshots of some key elements.
We will take a look at some of the key points from the guide –
As you can see in the screenshot above, the guide provides guidance on how to use Meta’s various video promotion options in your process, dependent on your goals.
That framework then points you to the next stage of the guidebook, with sections looking at how to make best use of Facebook video ads:
The guide also provides an overview of Facebook’s various video formats, and ad options for each.
Meta’s video marketing strategy guide named ‘Video Planning and Buying Guide’ can be downloaded here. (Once the URL starts working ;))
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